After successfully launching some of our wines in Osaka last year, it was now time to get into another market in a larger Japanese city. Our new distributor in Tokyo received the first limited amount of Meridiana’s wines which were launched at three separate events. The first was a wine tasting event held at Trattoria Malta in the upmarket Tokyo district of Ginza. This was followed by a four day promotion at the Food Court of the luxury shopping mall Takashimaya Shinjuku, one of Tokyo’s largest and most popular. Finally a presentation from Mr Junichi Yamada, Director of the Japan Wine Cultute Promotion Society which was held at Fancl Rooftop Terrace in downtown Ginza.